Proven Promotion & Marketing Ideas For A Construction Business
What is the best way to advertise a construction business? The construction industry though highly profitable is quite competitive. If you are a contractor or you have a construction company and you don’t want the competition in the industry to eat up your business, then you must have sound marketing ideas in place.
Before you can develop effective marketing ideas for construction companies and contractors, you need to come up with ideas of how to go about it. Seeing that generating marketing ideas can be a daunting task for a lot of people, I have decided to help. I have put together fool proof marketing ideas for construction companies and contractors.
NEW CONSTRUCTION MARKETING STRATEGIES AND TECHNIQUES
DEFINE YOUR MARKETING PURPOSE
You must be purposeful with your marketing ideas. Any time you want to market your construction company, you must clearly define who you are marketing to, what you want to achieve with the marketing and the most suitable and cost effective ways to go about the marking. If you take you time to consider all these, you will easily come up with effective marketing ideas.
SPONSOR COMMUNITY PROJECTS
Look for a need that your company can meet in a community and sponsor it. For example, you can volunteer to construct a public toilet in a local market where they don’t have one. Do the construction in a beautiful and unique way that people who see it will want your company to help them handle their construction projects.
Make sure you indirectly advertise your company through the project. Inscribe your company’s name and logo on the project in a way that will be very visible. Don’t forget to also include your contact address and phone number so that people can easily contact your company for work.
Even if you know your onions well, there is a tendency for people to despise you because they don’t know the stuff you got. So, you will need to prove your credibility to people. To do this, you must get visible and share values. Look for newspapers and publications that your potential clients read and start sharing expert advice about your niche.
Another way to do this is guest posting for reputable blogs in your niche. Make sure the information you are sharing is educative and problem solving. If you do this consistently, in no time, people will start to perceive you as an authority in your field and they be willingly to work with your company.
Look for a specific problem that people face when constructing their homes and write a book detailing step by step solution for solving that problem and give it out free of charge to your target market. If the people that read your book really find it useful, anytime they want to do a construction work, your company will be the first to come to their mind.
Networking is another way you can market your ideas to your target audience. But for it to be effective, you must be strategic about it. Don’t go to any event that comes your way. Look out for the events that will consist mainly of our target audience.
And before you go for the events, devise compelling ways to grab the attention of your target audience and get them hooked. Craft an irresistible pitch that will make your prospect want to work with you. You should also do proper follow up of the leads you generate at the events.
ORGANIZE CONTESTS AND GIVEAWAYS
Referral is one of the best ways to market your business. If the work you are doing is amazing, satisfied clients will go out of their way to refer you to other people without telling them to do so. However, if you want to increase your referral base, then you will have to do something that will make a lot of people talk about your business.
One of the ways to get a lot people talking about your business is to organize contests and giveaways. Be creative about the contest. Make mouthwatering offers that people will not be able to resist. For example, you can promise to give a huge discount on one of your premium services to the person that brings the highest referral.
You can also promise to sponsor a weekend family vacation to anybody with the highest referral. Before you do this, make sure you do a cost benefit analysis to determine if it will be worth it. Project the long term benefit your company is going to enjoy, if it outweighs the cost of what you plan to give away, you can go ahead
Content marketing is another good marketing idea for construction companies and contractors you should consider. It has a high conversion rate and compare to traditional advertising, it is relatively ineffective.
To start with content marketing, you should research about your target audience and find out the types of content they like and also the problems they are facing as regards construction that your contents can address. Then look for the right platforms to distribute your contents. Some of the platforms you can consider are blog, YouTube, Facebook, Twitter and Instagram.
Study how these platforms work and how to effectively use them to get your content across to your target audience. Lastly, make sure the contents you are creating are excelling, problem solving, visual appealing and engaging.
These are some of the many marketing ideas for construction companies and contractors. Choose the one that is suitable for your company that you can afford and start with that. After getting results, you can then take up new ones.