Building A Business Brand With SWAG and Social Media
Can you guess what the toughest business task is for most business owners and board of directors? It is building a brand that has swag. This is because while there are countless numbers of ways to boost sales and drive market growth; cultivating and building brand loyalists or evangelists has futuristic capital, takes enormous resources and time as well as ensures the preservation of the market share of your business.
For an instance, while there are immediate gains that comes with your projecting your business via Adwords, a longer but more cost-effective route will be to enhance your company’s brand value by reaching new potential markets through utilizing appropriate SEO ranked methods.
Your company’s swag is the fabric that binds together your corporate brand identity. You can also display your company’s swag through various channels and media, with the ultimate goal of giving solidity to your brand name.
The following swag parameters will serve your company’s brand mission and vision as well as engender loyalty to your brand, over the long term. These parameters are as follows:
- Brand Ambassadors
Your company’s swag can receive ample interpretation from individuals that understand and are immersed in the ideals of your brand marketing strategy. Obtaining your brand ambassadors will entail recruiting individuals who show a keen eye for detail and are willing to learn about your product/service as well as your start-up story.
In addition, recruiting people with an online presence and audience will be an added boost to your swag defining your brand.
Picking the right individuals as brand ambassadors is also dependent on the audience you want to reach out to, in order for you to know the demographic that will best help you reach your goal. Brand ambassadors will also require swag tools for marketing and promotional efforts such as branded face caps, T-shirts, biros, openers, flash drives amongst others.
These items serve as advertising tools and swag enhancers, since they have the potential of attracting more people to embrace the definition of your brand.
Your swag can generate excitement and more buzz, when the appropriate social media platforms are adequately engaged. One way your company’s swag can create a buzz for your brand definition is through the instrumentality of gifts.
These gifts can be given to sources such as your email lists of contacts, online referrals as well as niche marketing groups. The aim is to thank these groups and individuals for taking their time, energy and resources in propagating the definition of your brand, as a result of your efforts in improving your company’s swag.
- Pitch Crafting
Your swag should ultimately lead you to crafting a pitch that symbolises your core beliefs and convinctions. Your company’s pitch is a body of discourse that communicates to others how you want them to see you and what you want to be know for.
It is recommended that your design you pitch in such a way that makes it easier for people to discuss your company’s brand and personality. This can be referred to as your company’s social pitch.
Ascertaining your target/niche group will help you construct your company’s swag in order to present the essence of your brand in a clear, logical and concise manner.
You do not want to expend scarce resources marketing your product to the wrong class of customers.
Defining your market helps you put together a marketing swag that incorporates elements that resonate with the beliefs, lifestyle et al of your niche market. The intended recipients do not only patronize your products/services as well as make referrals; they also become loyalists to your brand image and identity.
- Your Employees Are Veritable Brand Advocates
At this point, you fully understand the importance of engaging quality hands in helping your business move forward.
Now, you will have to take arguably one of your company’s greatest resource and get them excited. Excited enough to make them unconsciously talk and share the energy and enthusiasm of your company’s swag.
One sure way of creating a lively and productive workforce is to invest in a conducive and supportive workplace environment. Employees that are happy enough will go out of their, well beyond work hours, helping to propagate your company’s swag, thus helping to project your brand’s ideals and identity to your target market.
- Be Open with your Company’s Philosophy
Another sure way of using your company’s swag to define your brand is by sometimes going public with your values, ideas, philosophy and message.
Akin to the laws governing repetition, sharing these cornerstones of your company’s swag by constantly publishing your thoughts, will keep your company’s brand in the public space. The more of this process you carry out regularly, the easier it is for people to catch up, accept and even propagate the brand identity of your company.
Now that you have these key concepts, it is important that you throw simplicity into the mix: simplicity of your message, simplicity of the brand image, simplicity in your ultimate aim and objective.
With these in place, your company’s swag will in no small measure help your brand to experience geometric growth in your chosen niche.