Effective Business Development Strategies for Startups

Top Business Development Strategies

Small business development strategy is the process of developing and implementing growth opportunities within and between organizations. It is the combination of strategic analysis, marketing and sales with the objective to grow the business of a company by establishing new partnerships and increasing sales from existing accounts.

The objectives of business development strategies market expansion, client acquisition, brand projection and awareness etc.

Your business development strategies must be very effective if you want it to produce the right results.  A lot of entrepreneurs do not know what an effective business development strategy entails.

If you are one of such entrepreneurs, then you need to read this article as it will talk about what new business development strategies really entails.

An effective business development strategies entails:


Market Research

For you to have an effective business strategy, you must carry out market research to uncover growth opportunities for your business. If you don’t conduct a market research, you will not know the areas that your business is lagging behind and what you need to improve on.

Also, you will not be able to find out about hidden opportunities that your business can explore. This is why you need to carry out a comprehensive research about the market trends, your business environment and your target market.

You should also make research about how you can collaborate with players in your industry in such a way that you can benefit from one another. Doing this will help you know how to position your business in better ways.

Apart from market analysis, another market research you should carry out is competitive analysis. This entails researching about your competitors to know who they are, their strengths and weaknesses, and the advantage they have over you and what you can do to outwit them.

Acquisition of New Customers

If you want your business to continue to grow and move forward, then you should not joke is the acquisition of new customers. You need to ensure that people keep buying from your business.

Therefore, you should not just be satisfied with your present customers, but aim to acquire more new customers. Don’t just sit still and expect new customers to come, reach out to them. Have an effective marketing strategies in place that you will be using to get new customers at periodic intervals.

And don’t forget that the most effective form of marketing is mouth to mouth marketing. So make sure that your present customers are so much satisfied with your services that they willingly take up the role of an evangelist for your business.

Retention of Customers

While it is an effective business development strategy to scout for new customers for your business, it is also good for you to retain the existing customers. Imagine losing some of your existing customers to your competitors despite the investment of your energy and money in getting those customers. Painful right?

If you don’t want to have such a painful experience, make sure you that you make excellent customer service a priority for your business. Also, always go out of your way to satisfy your customers. To do this, maintain a close relationship with your customers, be genuinely interested in them, ask them how you can serve them better and what they want you to improve in your business.


Innovation is another effective business development strategy that your business can adopt. Innovation is doing something in a unique way that has not been done before. People get easily tired and bored of things they see on daily basis.

If you don’t want people to get bored and lose interest in your products and services, you need to continually look for innovative ways to modify your product and services and make them new and appealing to your customers.

Apart from renewing your product and services, you should also strive to introduce new products and services that are not present in the market. Commit to doing this and watch your business stand out.

Brand Awareness     

There are many businesses that are best kept secrets. They have innovative products and services, top notch customer services and a solid brand reputation, yet a lot of people don’t know about them. This is because they assume that the good work they are doing will promote itself.

If you don’t want your business to also fall into this trap, then you should be promoting your business constantly so that people can become aware of your brand. You can achieve this through various online and offline marketing strategies.

Building Strategic Relationships

No man is an island. If you want to survive and thrive in business, you cannot afford to isolate yourself. You need to build strategic relationships with people both within and outside your industry. Attend industry related events to meet and network with new people.

After the event, make sure you do a follow up of the leads and contacts you got. However, before you start investing in building relationship with strangers, make sure you find out about them to know if they will add value to you and your business.

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