Principles of Brand Building For Small Businesses: Branding Ideas, Advice, Tips and Strategies For Business Owners
Basic Branding strategies for Small Business
As a small business, it is very essential that you build a strong brand for your business. Your brand identity communicates a very important message to your customers. When starting a small business, there are several areas of the business that you might consider to minimize your own workload and to present a more professional image to the rest of the world.
Branding is one aspect or subject that is very important in building up any business whether small or big. Customers don’t distinguish the quality of your business based on one channel alone. They expect a consistent experience no matter where they find you.
Why branding is important for small business
Every organization want to build a brand because studies has shown that customers don’t just buy from any business but from brands. For example, you can advertise a tecno phone to an iPhone user no matter how classic the tecno phone might be. Do you know why? An iPhone user knows or feels that owning an iPhone makes one a very important person and also makes one belong to the apple family.
This is the reason why every business whether great or small keeps looking for more small business branding ideas. Believe it or not, people buys name and not just the product. Let me ask you a question. Is Jordan the best snickers on earth? I know your answer. Yet, some guys save for months just to have that snickers. So what are they buying? Snickers or Jordan? I also know your answer.
As an entrepreneur building up a small business, you need to start building a brand identity for your business. Very crucial!
What is a Brand?
A small business branding service strives to differentiate you from your competitors. Branding companies get paid to promote your brand, which is your selling point, your story and what you represent in the mind of your ideal customers.
The branding basics for small business you choose denote who you are, what you do, your promises and what customer will experience when they patronize you.
Why is brand development important to a small-business owner
Creating a brand for your business is not a choice but a must if you must succeed in that business. Customers don’t beat a path to the company’s door because of its marketing. Marketing hype scratches off quickly.
Customers seek out sticky brands -and come back again and again because those companies offer a compelling service and a memorable experience.
Branding packages may not look like everyone else’s, they have a unique perspective. They stand out.
Building a Brand for your Business
Create a good looking Logo/Website
The foundation of any small business branding agency starts with getting a professional logo. The logo you use for your small business goes a long way. Your logo can communicate your message to your customers. Also, your website must also be looking good and carry your logo if you have a promotional material, it will help you stand out if your business logo is attach to it.
So your first step towards building your brand in your business is getting a good business logo. If it will take you to spend big money, please do. It’s just once you will do it. To get ideas on crafting a logo, symbol or icon. Check out other business logos. It will help with some ideas on how you should go about yours.
Think of Nike, Apple, Microsoft and others. You can choose a text based logo just in case you’re finding it difficult to think of an icon or symbol. Coca cola uses a text based logo and have not changed it since they started.
What’s your Slogan/Tagline?
Your slogan is your brand message and it’s what your customers remember when they think of your business. It need to be sweet and short. If your slogan can capture the heart of your customers, they will spread the message far and wide. Please do not mistake a slogan/tagline for an elevator pitch. Here are some example of some brands slogan:
“everywhere you go”
“the smartphone network”
“Just do it”
I am very sure you’re conversant with those slogans and you already know the company that owns them and how it relate with their product. The same way your customer will also know slogan if there see it anywhere. This is one effective small business branding and marketing technique you don’t want to miss.
From the way you answer customer’s call to your sales call and email signature or any means you use in communicating with your Custer’s matter a lot. The tone, personality of your business reflect the branding tips for that small business.
Your Business must have a brand strategy
Brand strategy is long term plan on how you tend to operate your business from production to delivery. It is a strategy on how a business is going to satisfy it customers and achieve their goals.
Here the ways a business sets good branding strategies;
Keys to Branding Your Business
1. Know your customers
Since you have already created your product or service, your job is to identify that particular customer that your product gonna solve their problem.
You can pick a pen and paper and answer these questions:
• Who are my customers?
• Where can I find them?
• How do I get them to try my service/product?
• What is their income level?
• What problem will my product/service solve for them?
You can add more questions to it and answer them. The more clarity you get on who your customers really are, the more you can position your service/product to satisfy their needs.
2. Have a Vision/Mission Strategy
Every business has a vision and mission statement. This is like your purpose. Making money is important to every business but your vision/mission keeps you on track so it won’t look like your business focus more on the money than your customers.
In an ever-changing world, your business needs a flexible brand strategy because you can be fix to a plan when technologies are changing businesses nowadays.
These are the practical ways to building a great brand for your business. Follow them diligently and watch your business skyrocket.
If you offer niche services and have a clearly defined target market, you have an edge to separate yourself from your competition. Brand marketing is not something that is very easy to execute these days. This is just one of the reasons big businesses are spending millions of dollars to have marketing companies build their brands for them.
How do you build your unique brand identity without spending a lot of money as a small business owner? Here are 6 great ideas on how you can build a brand for your small business to set you aside from your competitors.
1. Have a Clearly Defined Target Audience
Your small business can’t serve everybody. Don’t try to be all things to all people. If you try to please everyone, you will attract no one. In creating a unique brand for your small business, you need to find your niche and know your target market inside and out.
What are their needs, frustrations and fears? Keep in mind that most people buy on emotion, not reason. What emotional benefits do you have to offer?
Whatever products or services you are selling; it should be positioned for a specific market audience. Your small business should be able to win and dominate a chosen market. This gives you an edge over your competitors.
If your customers think of you as a specialist, you will maximize your income in your small business!
2. Create a Brand Awareness for your Small Business
Building a strong brand awareness strategy is key to help you create positive sales figures. All buying experiences are based on how the customer feels they are being treated. It is incredibly important that your brand establish a loyal following.
By creating a brand awareness, you are letting your ideal customers know about your products and it offers and what the benefits buying from you.
3. Be Clear and Consistence
Be clear about who you are and what you do and be consistent with your message. This is how to build a brand for your small business. Don’t let your customers start thinking of what you. Your message is important because it defines your brand. Keep your message focused and aligned across all marketing mediums. Inconsistent messages will confuse your audience.
Consistency is key in building a strong brand for any small business. It tend to build trust within you and your customers.
4. Establish Trust and Credibility
One best way to build a brand for your small business is to connect with others in your community and become a thought leader in your industry. Share important information and knowledge with others. Be open and honest.
Think carefully about the promises you make and never make a promise that you cannot keep. And always give your customers the best experience possible.
Your brand means many things…
• Your brand is your identity.
• Your brand is your promise to your customer.
• Your brand is what sets you apart from your competitors.
• Your brand is what makes people remember you.
• Your brand is your customers’ experience.
• Your brand is your customers’ perception of you.
But most importantly, your brand is your image. And your image is everything, especially as a small business. You need people to see you as the only solution and if you don’t have strong branding, there is nothing that separates you from your competition.
5. Differentiate Yourself
This is where you stand out from your competitors. What are your unique strengths and abilities? What do you do better than your competitors? What do you offer that your competitors don’t provide?
Establish a unique voice but stay authentic to yourself and your business. Inspire people to choose you over your competitor.
6. Brand Value
The best way to establish good brand value for your small business is to build good customer relations and to be honest about the product that represents your brand name.
If you create trust and deliver on the promises your brand represents, customers will soon start to pay the extra premium on the product.
Remember, honest branding with good values deliver a solid value proposition. Customers know what to expect from your brand and you don’t have to compete against price from other products!
Your brand should promote your business, and differentiate you in the market. Look around and do research on the competition, see what they are up to. Be very creative about this aspect of building a brand for your small business and position your brand.