Sample Auto Repair Shop Business Plan Template


This post is aimed at producing an auto repair shop business plan sample for entrepreneurs interested in this field of business, but possessing little or no knowledge on how to produce a good business plan.

With so much potential in the auto repair industry and franchises like AAMCO, and its potential for further growth, this area of business has continued to attract the attention of entrepreneurs.

However, the planning stage for every business enterprise requires that such business should have a working document, which is usually what the business plan represents.

This article will be paying close attention to the auto repair service business.

This article provides the basis for guidance to entrepreneurs that fall within this bracket of entrepreneurs. It will be anchored under the following;

  • Executive Summary
  • Products and Services
  • Our Vision
  • Our Mission
  • Competitive Advantage
  • Target Market
  • Sources of Revenue Generation
  • Sales Projection
  • Payment Channels
  • Publicity and Advert Strategy

Executive Summary

Mike’s Auto Repair is an auto repair shop to be located in Atlanta. Specialized in the provision of auto repair and maintenance services for vehicles that include trucks, buses, vans, trailers among several other car types, it is fully licensed business that eventually plans on spreading its reach beyond Atlanta, to other states within the United States.

We intend to compete favourably with other similar service providers, with plans on hiring the best hands with impressive track records and years of experience. We will be channelling all our resources and efforts at ensuring that client satisfaction becomes a reality.

Products and Services

We will be offering a variety of products and services that will include the repairs, service and also the maintenance of automobiles. This is in addition to services that include training and certification of auto technicians and also the sale of auto engine accessories.

Among the services to be offered is the repair of damaged vehicle transmissions of all car types, wheel alignment, fixing of damaged vehicle electrical fittings, repair and replacement of mufflers, exhaust systems, repair, maintenance, and service of truck, car, and other vehicle engine types.

Our Vision

Our mission is to be among the top 10 auto repair shops within the first 3 years from the commencement of business operations like auto body repair. Through the provision of highly professional and efficient services driven by a dedicated and well motivated workforce, we intend to build a brand name synonymous to service excellence and total client satisfaction.

Our Mission

Driven by a commitment to satisfy our esteemed clients, we plan on eventually spread our outlets to cover more states within the United States. This will also involve a deliberate effort to grow our client base to impressive levels.

To achieve this, we will focus on encouraging our satisfied clients to spread word about our services for an incentive such as discount in repairs, maintenance and servicing of their automobiles.

Competitive Advantage

An area which gives us advantage over other similar business is our special attention to detail. With a quality control department headed by seasoned professionals, we will ensure that only the best services are rendered to clients by our technicians.

Also, all our workforce will be adequately motivated through the provision of work-friendly environments, attractive remuneration packages; all aimed at ensuring our workforce achieve job satisfaction.

Target Market

With an ever increasing number of people using vehicles and automobiles, there is an ever expanding business potential for auto repair, maintenance and servicing. Hence, our target market will be diverse, and will include individuals, businesses and corporate clients.

Some of these include transport companies, individuals and households, corporate organizations, schools, financial institutions among several other potential clients.

Sources of Revenue Generation

Our revenues will be realized from the diverse services and products offered by us. Some of these areas where are revenues will come from include the fixing and servicing of vehicle brakes, wheel alignment, repairing, servicing and maintenance of vehicle exhaust systems, replacement, repair and servicing of car mufflers, and all general automotive repairs including the training sessions to be conducted for all new auto repair technicians. These and others will form the bulk of where our revenue will be generated.

Sales Projection

Using the current potential within the industry, we have drawn a three year sales projection that will see our revenue increasing considerably to health levels. This however discounts major factors as natural disasters such as earthquakes, hurricanes among others, and also economic recession.

Our sales projection is briefly represented by the chart below;

  • First Year $140,000
  • Second Year $210,000
  • Third year $290,000

Payment Channels

We will be introducing a wide variety of payment channels that will ensure that difficulties faced due to limited payment options are eliminated. To achieve this, we will be using POS machines for payments, acceptance of credit cards, mobile banking acceptance of cash payments among several other payment options as may be available.

Publicity and Advert Strategies

In order to adequately inform our potential clients of the services provided by us, we will be adopting multiple publicity and advert measures aimed at considerably increasing our client base.

These measures include paid adverts in both electronic and print media, the use of social media channels, printing of fliers and handbills and also the reliance on the word of mouth marketing which has been and continues to be effective. Satisfied clients will be encouraged to spread word about our services to their relatives, acquaintances and friends.


This auto repair shop business plan sample has been specifically written to guide entrepreneurs with little or no understanding on how to adequately and correctly write an auto repair shop business plan sample. While following the guidelines provided, all they have to do is simply brainstorm on what is unique to their small auto repair business.

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