TOP 5 CREATIVE IDEAS AND DESIGN FOR MARKETING MATERIALS
Promotional Marketing Material Ideas, Examples, Templates and Designs
Every organization actually needs printed pieces of business marketing materials that will do a strategic and a task that was well-thought which have to do with presenting its products and services. And when we talk about this, we are actually talking about such advertising items as catalogs, product sheets and brochures, newsletters, presentation folders, technical bulletins, manuals, posters, product insert sheets, annual reports, case histories, special event brochures, recruitment marketing material printing and design, etc.
On a closer look, you discover that many organizations choose to meet these needs internally. And that is because there is an increased availability of strong desktop publishing systems and software. However, it is advised that you shouldn’t embrace the thoughts of getting everything done by you simply because you’ve got the necessary tools you felt can do a quite nice job. In marketing, appearance is said to be key. Therefore, you just have to look so professional (this is so necessary and important).
We have some tips with regards to dealing with your print marketing material needs to be faced as your organization grows and of course, expand.
1. KNOW THE FUNDAMENTALS OF SOLID GRAPHIC DESIGN
Of course, to fully learn all about graphic design is a lifetime work. However, reading one and two and three things here and there can surely teach you many things (and also having a sensitive eye).
There are lots of resources out there in regards to graphic designs- both online and offline. Go to your local bookstore and get your hands on some graphic design books and use them to educate yourself.
Though graphic design is broad and wide, there are some fundamental design principles there. Your printed marketing material template must have a look that is clean and simple- you don’t need to overload the reader’s visually. Yes, strive to use a graphic gird to align the different elements in an orderly fashion. And also, make sure you use heads and subheads to lead the reader. When a reader turns the page, there should be heads and subheads to provide scanning points to keep the reader along by showing him or her where to look and other. And also important is the fact that pages that are filled with writing are not appealing to the readers.
2. A STATIONERY PACKAGE AND LOGO THAT IS PROFESSIONALLY DESIGNED
Listen to this. No matter how artistic you think you are, ensure you don’t try doing this by yourself. Instead, let an outside professional artist get this done. A professional artist will ensure your stationery material reflect your corporate personality. Surely, he will ensure the promotional marketing material checklist reflect your corporate personality while maintaining a clean and a professional. Therefore, make sure you hire either an advertising agency or a design studio/graphic artist to create it for you. With the right colors and sizes, they will sure bring out something much more attractive than what you yourself can come up with.
And one more thing, when you have this, don’t change it for at least 10 years.
3. LET THE MATERIALS HAVE A NICE LOOK
Though every piece of marketing material example doesn’t have to look similar, it is expedient that all of them should look planned as a compatible unit. Therefore, irrespective of what your niche and audience is, make sure your digital marketing material have a family accepted look.
4. ENSURE YOU INVEST IN GOOD PHOTOGRAPHY
Small organizations are known to make lots of mistakes. And much of the mistakes have same thing in common: trying to cut cost unnecessarily (thereby cutting quality). And this is applicable in the regard of photography too.
What many small firms however failed to realize is that professionally done photography will surely set them apart from other small firms. The truth is, customers want to be reassured of the quality of a firm’s product. So, when you bring out amateur snapshots, it gives a very harmful impression of your professionalism. Therefore, we dare say that as a firm, an investment in your future is good photography.
5. LET SOMEONE BE IN CHARGE OF MARKETING MATERIAL DESIGN IDEAS
Your creative marketing material ideas must continue changing. It should always have such as new products, new trade shows, and others. What I’m trying to say is that, the promotional marketing material design are very important and you should hold them in high esteem. Therefore, you might want to have one person that is fully responsible for anticipating future needs, handling marketing material production for real estate agents and even maintaining inventory.