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7 Reasons Blogging Is Important To Your Small Business
If you told a business owner in the year 2006 that blogging would be an effective marketing solution, he’d look at you like you’re crazy. “Blogging? A marketing solution? HAHA!” he would say. But the joke’s on him because nowadays, it truly is an effective marketing solution! More and more business are turning towards social media and blogging to promote their products and services, mainly because almost everyone in the world is connected to several social platforms. Thanks to this, blogging is a highly effective marketing solution. You only need to know how to make a blog and then simply modify it in any way you want!
So what are the benefits of business blogging? Let’s see how you can improve even further.
Promote new product or service
As we mentioned before, blogging is an excellent way to promote a new product or service. Not only will your customers be the first to find out about it, everyone that visits your blog will feel more connected to you and your business.
Test marketing campaign
Blogging might be the only viable and effective way to test your marketing campaign before launching it completely. You can easily do so by checking current trends and people’s reactions to your blog post (the prototype/test marketing campaign). If you’re happy with how it’s going – launch it!
More marketing options
Business owners often run out of ideas when it comes to marketing their business, but blogging can help fix that issue. Blogging provides a flexible platform that you can use to expand your marketing options even further. You shouldn’t be worried or afraid of how your customers react as long as what you’re blogging about is related to your business and it’s marketed in a great way.
Attract better employees
Running a blog can help increase the number of potential employees. People will flock to your blog to read your posts and look your company up, even people that are looking for a job. Sure, you might have some employees now, but it’s a great idea to keep a few people interested in getting a job because once you’re able to expand your company – these people will come in handy. Besides, if some of your current employees are simply not doing a good enough job, you’ll have a lot of people to choose from!
Understand customers more
Blogging gives you a chance to connect with your customers on a higher level. You’ll be able to learn how they function, what they’re searching for, how to market to them, etc. It’s amazing how much you can learn from blogging! Use this to your advantage. The better you know your customers, the higher the possibility of sales!
Grow customer base
You will gain a loyal customer base by blogging. Most of the people that are interested in your business will visit your blog to read your posts or guest posts and learn something new. Plus, we, as humans, love to keep track of something that we like. Think of it this way: If you sell electronics, through business or guest blogging, your customers will want to be regularly updated with how things are going. If there is a specific piece of electronics that they want, but you’re not selling at the time, they will constantly read your posts to be the first to know when you start selling that particular product. Now apply this rule to everything!
Generate new ideas for business/products/services
This might be surprising, but some of your customers can actually provide you with ideas that are related to your business, products, or services. Keep updating your blog with posts, and you’ll eventually run into a good idea!