Food Truck Business Plan Template [SAMPLE] - PDF DOC Format


Developing a start up food truck business plan that works
Do you want to write a food truck business plan? Have you been thinking about starting a food truck business in your locality? It is no news that everybody needs food as a primary needs for survival, so opening a business that solve that needs should be a priority in your list of business to start this year, if you have one.

The food truck business has been found to be a thriving business in different part of the world. It is still finding its footing in Africa.

How to write a successful mobile food truck business plan in 7 days
One prominent characteristic of the food truck business is that it is not capital intensive to set-up and run when compared to the standard restaurant business with a fixed location.  From researches carried out by our team, it was found that people who run this food truck business don’t have more than four employees under them which make it easy to run.

Basically, there are two types of food trucks. One is the mobile food preparation car where food is been prepared inside the car while customers wait. The customer stop either stop the moving car and place order or they go and meet the mobile food car at a spot and place their order.

Business plan sample for mobile food truck business
The second type of food truck business is the industrial catering vehicle (ICV). The industrial catering vehicle doesn’t prepare their food in the car, they sell already packaged food that customers just buy on the spot, without waiting or delay.

Food trucks of this nature are subjected to routine inspection and assessment by Key Government regulatory agencies. Adhering to health-department stipulations is a necessity in order to legally and successfully operates this line of food business.



Market Trends

In this present era, more people-working class, professionals, mothers, families- can no longer create the time to attend to pressing matters. This development also includes cooking and the preparation of meals.

Mobile food business therefore sets out to meet this rising demand for meals on the go. Parts of the marketing and sales strategies that shall be adopted include the following;

 1. Submission of proposals to management of infrastructural facility such as sport centers, recreational spots, beaches, hotels and schools, to become their official mobile food provider.

 2. Submit proposals to big establishments and schools to become their official mobile food provider.

3. Sponsor related events and programs, like cooking competitions, food TV shows and others.

Target Market

The mobile food truck business attracts a large variety of markets. It is not intended that limits are placed on the scope and reach of the mobile food business. It is the belief that the food truck business can maximize gains and sales, by attending to any number of markets that include:

  •  Construction sites
  •  Universities
  •  Carnivals and parade grounds
  •  Stadiums and sports halls
  •  Outdoor Events centers
  •  Shopping malls
  •  Cinemas
  •  Military Institutions

Competitive Advantage

The ability to determine what is to be sold in terms of food and drinks gives the leverage to make as much sales as we can make in a day.

We make business plan to continually improve our knowledge and operations, in order to maintain our projected competitive advantage in our target markets.

We currently are in possession of a brand new fully fitted meal truck, which is sizable enough to accommodate orders from any number of customers. We are in the final stages of obtaining all relevant permits and approvals from the relevant regulatory agencies.


Food truck business is one that is easily adaptable, to respond to prevailing market demands and situations. If a location is experiencing low sales, the truck can easily be moved to another location with a larger turn-out of customers.

Several means have been chosen to promote and advertise the business and they include the following:

   1. Direct Marketing
   2. Submission of proposals and contracts’ bids
   3. Hiring Sales Representatives
    4. Creating a pragmatic online marketing presence (we already have an official website, a Facebook page, a twitter handle a food blog and are on other social media platforms).

Pricing Strategy

As a result of lower start-up costs, we can afford selling our meals a little below the average price for packaged foods. Prices obtainable in the industry will guide our pricing but will not overly influence it. From our feasibility studies, we expect to make reasonable profit taking this route and we will still retain the flexibility to respond to either an upturn or downturn in the market. We will always strive to offer only qualitative and wholesome meals.

Payment Options

Our payment policy embraces all payment methods, as we intend to serve customers who may prefer one payment means to another. The following payment options will be available to our customers:

1. Cash.
2. Payment using Point of Sale (POS) Machines
3. Online bank transfer (for customers we consult for, or who intend to explore franchise options with us)
4. Checks.

Startup Capital and Funds Generation

THE startup capital will come from a number of sources which will include:

Personal  savings
Soft loans from family and friends
Bank facility

Sustainability and Expansion Plans

We have been able to identify and create channels that will enable us access several streams of revenue within the mobile food industry. In pursuing expansion, we are determined to focus on our core competencies and engage in activities related to our core business service.

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