TOP 5 DIGITAL MARKETING TRENDS
As we all know, online marketing continue to evolve at a fast pace. Every year introduces new software and hardware and also new user preferences. Therefore, it is required that companies and firms should remain up to date with the latest trends, so as to develop a successful online marketing strategy.
As time keeps changing, the need to approach digital marketing with utmost creativity is high. To execute these digital marketing trends, an analytical approach is required.
Let us see five of the trends:
1. PRESENCE OF MORE VIDEO ADS
Video ads are dominating now that even Facebook and Bing are now offering video options to advertisers. The audience keeps embracing videos, and digital marketers are taking massive advantage of this. With videos, it is possible to grab the attention of customers and then keep them engaged for more than a second. Many brands now have an official channel on YouTube. Many brands are being sponsors to different YouTube channels that have huge viewers and subscribers.
Let us even take a look at live video streaming. Many brands are experimenting with ways they can incorporate this into their digital marketing efforts. Of course, it allows consumers to be a part of a brand experience.
2. NEW OPTIMIZATION STRATEGIES
There are lots of reasons brands are reshaping things. Let us first take a look at the fact that mobile continue dominating desktop. Google had included a site's mobile-friendliness in their search engine rankings. And of course, many people all over the world continue using mobile search than web search. Therefore, brands are being more conscious of how their site appears on mobile.
Now, apart from Google and pay per click advertising, there are now digital assistants like Siri and Cortana that can be optimized to answer the questions of consumers. Therefore, many business owners are now making sure that their business details can be found easily via virtual assistant.
3. ADVERTISING TO USERS THROUGH INSTAGRAM
The owners of instagram actually saw a need and took the need, and then transformed it into a superb successful business. Why should we call this a need? Simply because today's society seem to thrive on visual stimulation. People want to share their life and their experiences with the world. Many want to be like a celeb. And with instagram, they've got the chance to share their life and their experiences with the world. And before you know it, big heads at corporate saw they could really use this to their advantage.
Not too long, instagram was offering paid advertising opportunities through certain selected developer partners like Ampush, Kenshoo, Salesforce Marketing Cloud, Brand Networks, and the rest. Now, instagram ads are available to everyone. Many advertisers are now using instagram to market their products and services. Many individuals are seeing nice results by using instagram to get patronizes and clients. With instagram, one can easily get to many.
4. HEALTHY LIVING AND WEARABLE TECHNOLOGY
One thing observed to be having a big impact on healthy living is the rise of digital tools and technology use among consumers. It many places, many consumers are now showing more independence on digital platforms than before. The truth is, all over the world, more and more people keeps searching for health related information and even making decisions that are related to their health. And as expected, many digital marketers are already taking advantage of that fact.
Many people are integrating this need for being healthy with wearable technology or applications. Yeah, they are already giving consumers the answers they want. Take a look at Apple partnering with Nike to create the app HealthKit. With that, users can set goals and also track their progress through a single dashboard. There is even another app known as FitBark that allows people to track and monitor their dog's sleeping patterns and eating routines.
5. CONSUMERS ARE GIVING THE CHANCE TO BECOME MARKETERS OF BRANDS
The fact remains that if a friend tell you how awesome a product he has bought it, the chance that you would believe him is high- and so is the chance that you too will want to give it a try. Brands are now sharing their customers' experiences as content. They are giving their target audience the chance to market their brand for them via marketing channels such as YouTube, Pinterest, Instagram, and the rest.