How to Build a Brand for Your Small Business
Basic Branding strategies for Small Business
Branding is one aspect or subject that is very important in building up any business whether small or big. Customers don't distinguish the quality of your business based on one channel alone. They expect a consistent experience no matter where they find you.
Why branding is important for small business
Every organization want to build a brand because studies has shown that customers don't just buy from any business but from brands. For example, you can advertise a tecno phone to an iPhone user no matter how classic the tecno phone might be. Do you know why? An iPhone user knows or feels that owning an iPhone makes one a very important person and also makes one belong to the apple family.
This is the reason why every business whether great or small keeps looking for more small business branding ideas. Believe it or not, people buys name and not just the product. Let me ask you a question. Is Jordan the best snickers on earth? I know your answer. Yet, some guys save for months just to have that snickers. So what are they buying? Snickers or Jordan? I also know your answer.
As an entrepreneur building up a small business, you need to start building a brand identity for your business. Very crucial!
What is a Brand?
A small business branding service strives to differentiate you from your competitors. Branding companies get paid to promote your brand, which is your selling point, your story and what you represent in the mind of your ideal customers.
The branding basics for small business you choose denote who you are, what you do, your promises and what customer will experience when they patronize you.
Why is brand development important to a small-business owner
Creating a brand for your business is not a choice but a must if you must succeed in that business. Customers don't beat a path to the company's door because of its marketing. Marketing hype scratches off quickly.
Customers seek out sticky brands -and come back again and again because those companies offer a compelling service and a memorable experience.
Branding packages may not look like everyone else's, they have a unique perspective. They stand out.
Building a Brand for your Business
Create a good looking Logo/Website
The foundation of any small business branding agency starts with getting a professional logo. The logo you use for your small business goes a long way. Your logo can communicate your message to your customers. Also, your website must also be looking good and carry your logo if you have a promotional material, it will help you stand out if your business logo is attach to it.
So your first step towards building your brand in your business is getting a good business logo. If it will take you to spend big money, please do. It's just once you will do it. To get ideas on crafting a logo, symbol or icon. Check out other business logos. It will help with some ideas on how you should go about yours.
Think of Nike, Apple, Microsoft and others. You can choose a text based logo just in case you're finding it difficult to think of an icon or symbol. Coca cola uses a text based logo and have not changed it since they started.
What's your Slogan/Tagline?
Your slogan is your brand message and it's what your customers remember when they think of your business. It need to be sweet and short. If your slogan can capture the heart of your customers, they will spread the message far and wide. Please do not mistake a slogan/tagline for an elevator pitch. Here are some example of some brands slogan:
"everywhere you go"
"the smartphone network"
"Just do it"
I am very sure you're conversant with those slogans and you already know the company that owns them and how it relate with their product. The same way your customer will also know slogan if there see it anywhere. This is one effective small business branding and marketing technique you don't want to miss.
From the way you answer customer's call to your sales call and email signature or any means you use in communicating with your Custer's matter a lot. The tone, personality of your business reflect the branding tips for that small business.
Your Business must have a brand strategy
Brand strategy is long term plan on how you tend to operate your business from production to delivery. It is a strategy on how a business is going to satisfy it customers and achieve their goals.
Here the ways a business sets good branding strategies;
Keys to Branding Your Business
1. Know your customers
Since you have already created your product or service, your job is to identify that particular customer that your product gonna solve their problem.
You can pick a pen and paper and answer these questions:
• Who are my customers?
• Where can I find them?
• How do I get them to try my service/product?
• What is their income level?
• What problem will my product/service solve for them?
You can add more questions to it and answer them. The more clarity you get on who your customers really are, the more you can position your service/product to satisfy their needs.
2. Have a Vision/Mission Strategy
Every business has a vision and mission statement. This is like your purpose. Making money is important to every business but your vision/mission keeps you on track so it won't look like your business focus more on the money than your customers.
In an ever-changing world, your business needs a flexible brand strategy because you can be fix to a plan when technologies are changing businesses nowadays.
These are the practical ways to building a great brand for your business. Follow them diligently and watch your business skyrocket.