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Article marketing is the process whereby businesses advertise their products and services through written short articles about themselves, their organization or their specialization as a marketing strategy.
Article marketing in business has been in use by professionals for a very long time. And it was initiated with the sole purpose of establishing a company in the consciousness of its clients through the Mass Print media. An organization provides written contents to a newspaper on a particular topic, which might be to enlighten the masses on that topic. It eventually ends with the article carrying the contact of the organization. This also serves as an additional content for the print media as in that period, there were mostly limited availability of contents for daily prints.
MODERN DAY ARTICLE MARKETING
With the advent of the information era and the introduction of the internet to the general public, article marketing has taken a whole different dimension. Unlike it was in those days when articles were limited to just paper prints and the contents were also limited in their coverage, article marketing has taken a new shape in this modern day in terms of coverage as well as the availability of great contents to enlighten the teeming public.
It is now possible for business owners, entrepreneurs as well as marketers to maximize their outputs in a low cost advertising campaign by submitting their contents to a large number of article directories. The primary objective of article marketing is to get the search engine traffic directed to the article in order for the author of the organization involved in article writing to boost their reputation and widen their reach within their specific field, and at the sane drawing a large number of traffic to their website.
The most factor to consider in article marketing is the availability of quality contents with great value. Organizations should put this much into consideration and not only be concerned about just getting traffic to their websites.
THE BASICS OF ARTICLE MARKETING
When we talk about marketing through articles, articles written to generate traffic to an organization’s website or blog can be categorized into three different types:
• Articles for blog or website posts
• Articles as press release
• Articles sent to article submission sites
1. ARTICLES FOR BLOG OR WEBSITES POSTS:
When writing articles for your organization’s blog or website, you have more freedom in the choice of words to use, especially when compared to that of press releases. You will be responsible for screening of contents you choose to update on the website or blog. And you as well will be entitled to an unlimited numbers of hyperlinks within your contents, which you might not be able to generate when it comes to press releases, as you will be expected to operate according to some set guidelines.
2. ARTICLES FOR PRESS RELEASE:
In this case, your articles will have to be approved before they go live on the internet. And not only that, they will also have to follow some certain set guidelines, which will determine if your articles are news worthy or not. Articles meant for press releases cannot be self serving, meaning you can totally be given the liberty to write comprehensively about you, your opportunities as well as products and services.
Here as well, you might not be at liberty to set hyperlinks within your articles as some press releases websites will convert the link to a no-follow link, eliminating the chances of you getting incoming traffic to your websites from theirs.
3. ARTICLES SENT TO ARTICLE SUBMISSION SITES:
Articles forwarded to article submission websites have to be approved, just as that of press releases, before they are allowed to go online. And generally, no links are also allowed except for the link in your bio/profile, which has to be carefully selected to at least ensure you get referral traffic to your website or blog.
STEPS IN ARTICLE MARKETING
1. KNOW YOUR MARKET NICHE:
Your market will go a long way in determining the types of articles you write. Your articles have to reflect your expertise as well as professionalism, which is a crucial factor in your marketing strategy and this will be highly responsible for the quality of readers or surfers that visit your website. For instance, if you are a Stock exchange broker, all your articles have to be directed at people interested in making money through stock.
2. PICK ARTICLE TITLES:
When selecting article titles for your websites, you have to be extremely careful as to picking titles that will attract readers and improve on your web ranking as well as search engine optimization ( SEO ). You might want to consider the following factors when it comes to creating a strong, SEO-friendly titles
• Your titles should be as short as possible and should accurately reflect the information that are written within the article. It is not really advisable having a catchy article title title, which does not match up with the contents of the articles.
• It is also important to note that Keyword research will go a long way in helping you write articles that are well searched for on the internet by web surfers.
• Always remember to set your keyword phrases at the beginning of the titles and not at the end.
3. PROVIDE HIGH GRADE ARTICLES:
In the business of article marketing, it is not only about the quality of traffic coming to your websites or blog, you also need to put into consideration the delivery of high quality articles. Low quality articles will definitely give you a bad image among your readers and eventually have a negative effect on your SEO ranking.
• Your articles should be well paragraphed. And each paragraph should be enough to drive home a certain point you are emphasizing upon. The paragraph should have at least 3-5 sentences. And always ensure that your paragraphs are as short as possible to prevent readers from getting bored through the presentation of too much letters at a go.
• If you are permitted to set a back link in your articles, especially when you are submitting to other websites, the body of the article is the best place to set your article marketing backlinks.
• Your articles should be within the range of 250-500 words. Studies have established that most internet users are very likely to read articles not greater than those set words.
• Always remember to close your articles with short words about your organization’s profile and then a link back to your website.
4. SHARE YOUR ARTICLES ON SOCIAL MEDIA WEBSITES
It is so important to note that there are millions of people on different social media networks all across the world. Always include a social media sharing button on all your articles as well as on the different pages within your blog or website.
ARTICLE MARKETING TOOLS
In general, article marketing is a way of driving so much traffic to your organization’s blog. But traditional contents have so much spread all over the internet and it is therefore becoming more and more boring. Nowadays, readers want to get engaged with more interactive tools to keep them going on the internet.
Most brands are coming to understand the utilization of modern article marketing tools and their importance in engaging the reader. These article marketing programs present a perfect way to capture the whole attention of your readers and promote adequate feedback from the contents of the articles.
These set of interactive content marketing tools will help you engage more of your audience:
1. APESTER - www.apester.com
Apester offer brands the opportunity to create interactive polls, surveys, tests and video quizzes, which can be inserted into articles to engage the readers and get them hooked up to the contents on the website. With Apester, you can also provide more contents to your targets and to also extract response from them naturally. This article marketing tool also allow the transformation of words content into a digital presentation that will get readers and visitors adhere to your website, which will eventually have a positive toll on your marketing goals.
2. ZAPTION - www.zaption.com
Zaption is a popular video tool for article marketing that helps brands ensures that their videos are engaging and as well captivating. With Zaption, a brand can add images, texts, questions to videos, which will effectively transform relative passive videos to highly interactive learning experiences
3. WEBYCLIP – www.webyclip.com
Webyclip allows video viewers to interact with items they see in a video. During the presentation of an item in a video, the item pops up in a listing on the right. Viewers will have the opportunity to click and select that product, which will eventually direct them to the site where they can purchase the product.
4. COLD TURKEY – www.getcoldturkey.com
Coldturkey is a article marketing software that simply allows a user to block other distracting websites for a certain period of time. The app works so fine especially when you are drafting your articles for website posting. It could be set at definite times and within this set time, you are free off any for of distractions from pop ups and notifications that might limit your progress or rather time wastage.
5. EVERNOTE – www.evernote.com
Evernote is a powerful article marketing tool that can be utilized to create a list of content ideas and inspiration sources. It has varying options such as text, audio and image and these will allow you to type, dictate and even take a photographic shot of any image that has caught your attention.
ARTICLE MARKETING PLANS
To develop an effective article marketing plan, you need to involve yourself in a lot of research, most especially about the niche you want to write about, and also, researches also need to be done much about your competitors.
2. TARGET AUDIENCE
The information that you gather in the 1st step above will help you to define your target audience and create a customer profile using demographics as well as psychographics in creating a journal article marketing plan.
3. CONTENT CREATION
Use the research you've done to develop a unique content for your brand, service, or company. It is the most important step in developing an article marketing plan. You need to have a content of high value to make readers want to have an interest in whatever you have to offer. In internet article marketing, it is of uttermost importance that your contents are not as much drafted directly from other sources on the internet. This will have a poor effect on your ranking and on your pedigree.
Your creativity will also have to come into place and this is a strategy you will need to utilize in telling your story via compelling creatively produced characters for the channels you've secured (print, digital, social, direct mail, PR, event, trade-show, etc.).
5. ADVERTISING AND DISTRIBUTION USING SEVERAL ROUTES
Article marketing is a way of life now—it's just the way marketing is done. What this translates into is that you will need to connect with your target audiences at the right time through the right channel, which could be in a diversified form, ranging from social media to event marketing and everything in between. But you have to be very careful when it comes to utilizing these channels as you will need to understand your audience and the exact channel that they are much more concentrated and have the highest chances of giving you the best results, which is conversion in terms of revenues or traffic to your website or blog.
OUTLINE OF AN EFFECTIVE ARTICLE MARKETING PLAN OUTLINE
- TARGET AUDIENCE
- CONTENT CREATION