Top 10 Low Cost Small Business Marketing Ideas and Strategies
Gone are the days when small business allows their competitors on the large category to keep them to the ground. This has changed now, as small businesses can stand shoulder to shoulder with their competitors on the large side with the use of low cost small business marketing ideas.
The internet is a blessing to small businesses because it gives small business low-budget marketing tactics on par with their larger competitors. And not only that- so many of these low cost social media and small business email marketing services are quite cheap!
1. POST VIDEOS ON THE INTERNET
Of course, every business goal is to be found by prospective clients and customers. And actually, a simple way that can be done is through online video. This is one of the best small business marketing tips for beginners.
Actually, videos had been seen to do wonders to sites on Google search. Therefore, posting them will bring more visitors to your site, and increase the possibility of them becoming customers.
2. REACH OUT TO MORE PROSPECTS AND CUSTOMERS WITH A BLOG
In today's world, every company should have a blog. Customers want to reach out to you easily and follow up with you- and a blog will bring about that. Therefore, a nice low cost marketing tool which every small business should utilize to the fullest is a blog.
3. POST CASE STUDIES ON YOUR WEBSITE
Actually, we undermine certain activities because we don't know their worth. One of them is not knowing that posting case studies on our website is one of the best internet marketing ideas for small businesses. Therefore, as a small business, ensure you create case studies of your happy satisfied clients (they will gladly cooperate with you as far as they are happy with you). True, case studies don't need to be extensive- but the fact remains that they do need contain useful information (especially explaining how your product/service solved a problem).
4. SEARCH FOR CUSTOMERS ON FORUMS
You should not always wait at all times for customers to find you- you also need to go out to find them. And fortunately, one 'free place' you can see people that can turn into customers is on forums. Search for individuals who are interested in something you offer- and respond kindly. But you need to deal cautiously with people. Don't just approach them trying to sell something to them. Instead, let them know you are going to give solution to a problem or need they have.
5. SHARE INFORMATION ALL OVER THE WEB
It is not quite costly to make your brand go viral on the web and be seen by different people all over the world. How? Learn about SEO. Spread the word on facebook, on twitter, on Google plus, and the rest. And before you know it, you discovered customers are coming to your direction without actually needing to spend a dime.
6. LISTING YOUR FIRM ON GOOGLE MAPS/LOCAL
Since Google is quite important in business today, this is a low-cost digital promotional strategy too. It is important that your company's presence is on Google maps/local. And the nice thing about this is that it is free (so you've got no excuse).
7. DIY INFOGRAPHICS
Info graphics are real strong cost-effective marketing tools. Yeah, they are easy to digest and many people love sharing them. Therefore, this is a cheap way to drive up referral traffic and links. You can easily learn how it is being done and do it yourself, or you hire a designer to do it for you.
8. FACEBOOK'S SPONSORED STORIES
Facebook changed things to make just about 10% of your page's followers are the ones to see your posts. However, they gave us the chance to reach even a wider audience with facebook sponsored posts. Facebook is a cheap marketing and advertising tool that brings one's product and service to lots of people (wherever you want them to see it).
9. AFFILIATE AND REFERRAL PROGRAMS
An easy way to make people all over the world work to bring attention to you is when you offer them incentives through affiliate and referrals. With affiliate and referrals where people already have the conviction that they will surely make money when someone pay for your product or service through their link, they will surely work tirelessly to bring people to you.
10. ONLINE CONTESTS
Large firms use lots of things to bring customers attention to them. Many companies small business marketing plan are developed around low-cost marketing strategies, and they don't spend too much to get results. As a small business owner, you can do yours with an online contest. You don't need to spend very big as does the big guys. Just some fancy backpacks might even be enough for some users. As one of the best low cost marketing tips, those contests will bring the attention of people to you.