Amidst the pool of competitors today, it is obvious that to excel, a business owner need to make his business stand out. One prominent way to always outshine others and break forth is coming up with out of the box marketing strategies for real estate and other industries which are effective.
Some companies had been able to come up with outside of the box marketing campaign and they recorded huge success. We will look at some of them and see how they can inspire us too to come up with out of the box marketing ideas and tactics.
5 SUCCESSFUL OUT OF THE BOX CAMPAIGN AND ADVERTISING IDEAS THAT WORK
1. ESTABLISHING A PERSONAL CONNECTION
When all seem to be too used to Coca-Cola's coke and their 'known way of doing things', they took another step to introduce the 'Share a Coke' campaigns. This advertising is so innovative and out of the box. Coca-Cola swapped their label with the names of over 250 people. As if that isn't enough, they gave their consumers the opportunity to monogram cans online. This brought about an increase in their out of the box sales, as consumers loved and embraced the sentiment.
As a business owner, go out of the known usual way and personalize your product or service with photos and monograms. Consumers want personalization. They tend to respond more favorably when companies relate to them and their interests. Bring your consumers into the process, and watch them stay.
2. GO TO THE NET TO LEVERAGE MESSAGE BOARDS
Sykes, a successful online entrepreneur, utilized these out of the box ideas for marketing. With message boards, Sykes was able to drive over 5,000 visitors to his site each month; and this helped him create an online business that's known to be generating over $150,000 a month in revenue.
Though message boards might sound boring and dull, nevertheless, they are still effective and can be used to create a buzz in your business. If you can be leaving useful messages on popular boards like Yahoo Message Boards, you can sure put your business in front of hundreds of thousands f people. And there are many message boards on the internet and there is one for almost every topic.
3. THANKING CUSTOMERS UNIQUELY
This firm TD Canada Trust kicked off their 'TD Thanks You' campaign creatively. They distributed to over 300,000 clients, $20 thank you gift card. Then they selected a dozen patrons, and sent them to some special ATM machines. They affectionately tagged those ATM machines Automated Thanking Machines. They told the pre-selected patrons that they were part of a special ATM analysis. And viola, the machines were popping out superb thank you gifts. Some among them got cash; some others got other more personal gifts such as paid college tuition.
Yeah, your business might not presently be as big as the TD Canada Trust, and thus you can't afford to surprise people that elaborately. Nevertheless, you can cut your coat according to your size and send little things such as a thank you card when marketing out of the box.
4. CREATIVE BUSINESS CARDS
Your business card is actually a promotional marketing tool. One thing that is a necessity in so many industries is business cards and posters. Business cards serve the purposes of networking and extending ones reach. Not only that, it also help in bringing in potential customers. Sure, business cards provide an excellent opportunity for guerrilla marketing. You can actually go outside the box with your business card. You know, people might not actually notice if you have a normal boring business card. Therefore, you ought to do something different such as giving your cards a different shape and look different from what many know to be a business card.
5. CREATING NEW CUSTOMER EXPERIENCES
VW in conjunction with DDB Stockholm ad agency, painted a life size piano key on the stairs of a subway station. The main motive for that is to encourage people to take the stairs instead of the escalator. On YouTube, their video was viewed more than 2.5 million times. And eventually, after the piano keys were painted, it was reported that the number of people taking the stairs actually increased by 66%. These guys made people to physically engage with their ads and they saw an improvement.
You need to strive creating new customer experiences as one of the key outside of the box real estate marketing efforts. Do you even remember Volkswagen’s 'The Fun Theory'? The campaign to promote their consumers and environmental friendly cars? In creating new customer experiences, you have to strive getting people to physically engage with your ads by thinking outside the box; and of course, you get a remarkable difference using this powerful out of the box marketing technique.