It is a known fact that we are presently in a world of online marketing and that there are lots of theories and ideas that are emerging in regards to online marketing. Therefore, to make things less complicated, there ought to be a framework to tie together the activities many of those pulse marketing ideas and theories are talking about.
Consumer pulse marketing is a combination of both promotional tactics and advertising strategy. The human body, irrespective of the size, needs a pulse to give it life. And for the person that can be regarded as the originator, after designing many large sites, thought that we would only be building these large bodies but not creating a system to maintain a pulse.
Importance Of Pulse Marketing
Pulse advertising is actually important whether yours is a large site or a small site. Since you need a steady channel of information that is kept up to date for both users and search engines, then it is important to you.
Many times, when users come to one's site, they are surely looking for new information. Therefore, creating new content for users is sensible. So, if your site is static without a pulse marketing strategy, there is a tendency that you will have lower return rates of traffic. If your intention is not to just put up the equivalent of an online sign, you need to ensure you evolve. And so, creating content on your site on a regular basis is the equivalent of maintaining a regular 'pulse' for your site. Getting clearer, right? Now that we've dealt with your users, we should move to search engines.
Though users are much more important, we shouldn't create contents for them alone but also create regular content for search engines. Between, the reason for creating contents for search engines is to simply get them users to the site. Meaning, users are the reasons for our activities on search engines. Thus, creating contents exclusively for search engines is a bad idea.
As we should know, there are lots of sites all over the world. And to be able to use search engines as a tool to get people to a site, it is very important that the site should be well optimized. So, people that aren't optimizing for search engines are seriously missing an opportunity.
Let us use the biggest search engine (Google) as our case study. Google use mechanisms like regular content updates to determine how relevant your site is. They begin with sending little to your site. Then based on how you are working to keep users glued to you, they send more to your site. And you also need to know that part of the Google algorithm is based around the age of that content. Therefore, the newer it is, the better the chance you have of getting it listed higher.
Advantages of Using Pulse Marketing
1. Instead of focusing your activity on building extremely large sites that you find difficult to manage (updating quickly and the rest), you can focus on building a narrow website that you can update quickly. That is one prominent advantage of the pulse creative advertising strategy. By using a local pulse marketing strategy, one can build a more streamlined operation which then focuses each of the involved stakeholders to make efforts geared at generating valuable content and not just to argue over unnecessary things.
2. You are allowed to create a steady stream of content for social networks. Many of us are definitely investing a lot in Social Media, and that is a nice idea. However, we can also use the consumer pulse promotion strategy to feed social media. Many groups are known to divide content creation and also the tactics in which information is prepared.
The major factor to any good marketing pulse strategy is simply to maintain and build a consistent message while getting as many impressions as possible. And for many not too big organizations, the strategic re-use of information is critical to build relevance.
3. Also, as you develop pages of content for a single information stream, it is possible to utilize those series of content to build others and also reinforce older messages. Instead of creating brand new content for your email newsletter, you simply take highlights from your blog, and your Facebook posts and tweets, and use them to build your message. You need note that creating an effective flow and method of re-using content is really essential for any pulse marketing idea online.