White papers are an inexpensive and non-intrusive way to create quality leads by getting customers to learn your approach to a specific problem and proactively come to you for the solution.
It is a softly-softly approach that builds trust and credibility.
White Paper Marketing removes the need to sell. It creates a buyer.
A good white paper doesn't need to take eons to create. You can put one together in one or two days (or less by re-purposing your newsletter and articles content) and have new, qualified prospects contacting you right away to learn more.
And it is Viral
Good white papers are likely to be circulated, vastly expanding the potential buyers.