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Top 10 Marketing Analytics Ideas That Matter
Many digital marketers seem to be confused today, simply because they don't actually know how to utilize important tools in an effective way that will increase your marketing performance.
Actually, it is being said that there are no secrets on the internet. In case you don't know before, each google search and each click use to generate a data trail. Therefore, there are lots of things needing to be considered. It is important that we know which data really matters to gauge the success of our inbound marketing campaign.
Online business is like offline business. Imagine owning a store where physical goods are being sold and no one is coming to the store. If no one approach the store, no sale! Now let us get back online.
Really, smart marketers know how many people are looking at their website (including where they came from). To be a successful marketer (and smart too), you should keep keeping an eye on how many people are looking at your website, and which part of the wide world they are from.
You see, web traffic is actually more than a single number. Instead, it's a series of data sets which illustrate where you are getting noticed. It is advisable that if social media is driving your traffic, give yourself some kudos for drafting engaging content that leads visitors to your site, then get to work on your SEO strategy. Again, ensure you track repeat visitors (a great indicator at how successful you are in terms of drawing people back).
2. Time On Site:
Yes, you want people to come to your site. You want people to come to your site in masses. You want traffic, and you are so interested in traffic. However, you need to know that website traffic doesn't mean much if a visitor immediately leaves the moment they arrive (it is known as bounce rate). Truthfully, the patterns of behavior once a visitor arrives on one's site reveal lots of information on how one is doing. Try for a high crawl rate which is tracked by the number of subsequent pages visited.
3. Lead Conversion:
The percentage of people that click our call to action button and complete our form is our lead conversion rate. The lead conversion rate is actually a good indicator of how effective our landing pages are. Ensure you keep tracking where your leads are coming from so you could get information on the keywords and social media networks that is really working for your business.
4. Inbound Links:
By writing smart contents full of great data and ideas, you are building inbound links the right way. Though the google algorithm is a kept secret, quality inbound links matters a lot (more than on-page SEO strategy.
One can have millions of fans on social Medias such as facebook, twitter, and even instagram. But if no one is talking (asking questions, giving feedbacks, etc), doesn't matters. Why? It is because engagement offers insight into the pain points and priorities of our customers. You should know that re-tweets and shares are another important indicator of success.
6. Click-Through Rate:
Truly, website traffic is a gauge of the success of your marketing automation emails. You should know that the number of people who go to your website reveals the appeals of your lead nurturing campaigns. Structure emails to your lead lists like landing pages (with contents that have value and a clear call to action).
7. Unsubscribe Rate:
If there's anything you can't afford, it is a high unsubscribe rate. You can desire high traffic and leads conversion, but we never hope for high unsubscribe rate. Yes, we can't afford a high unsubscribe rate. There are high probabilities that leads unsubscribe because the emails are too frequent or not relevant. Thus, ensure you employ best practices every time you send an email to your list.
8. Close Ratio:
The close rate is the percentage of leads who make a contribution to our bottom line (i.e become a customer). This percentage is really a great indicator of the success of our lead nurturing efforts.
9. Net Promoter Score:
Maximize customer satisfaction and your net promoter score by increasing the number of people who rate their experience as totally satisfying.
Our Return on investment, quite important, is to be used to gauge where our time is best spent.
Here we go. Work smartly, and success is the result.