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Real Estate Advertising
Sometimes it’s good to just have a list of all the options available. Here’s a compendium of the many different vehicles to use when pondering
Newspaper Ads: Widely read, can be quick to implement and available in a broad range of coverage and saturation.
Open House: Requires no capital outlay. Rides upon your credibility. You are a real, live lister of homes. Puts you face to face with buyers quickly.
Newsletters/Postcards: Requires consistency. However, can create a great community of loyal clients over time.
Door Knocking: Like newsletters and postcards, requires consistency over time, but has the power to separate you from the crowd in a competitive local area.
Cold Calling: Always have the no call list for the area, but like door knocking, you can almost always count on being the only agent using this method. Requires a sharp script and technique.
Personal Brochure: Only use this after you have enough accomplishments or a unique sales position to display.
Promotional Products: Today, almost any item of use that also has a surface upon which to put your name and contact information is available. The correct item can really achieve a high “eyeball count” for the money over time.
Billboard: Although it’s thought of as a “shotgun approach” to real estate advertising, the analysis for placement and message is doubly critical.
Television Advertising: Although thought of as “big city” real estate advertising, works better in a small town.
Seminars: An excellent venue to show your expertise and affiliate with other professionals who such as mortgage brokers, lawyers, landscapers, remodelers, feng shui consultants, interior designers.
Targeted Leads to your Local Area: If you don’t have a website that is doing this function for you, there are now national agencies which provide targeted leads for a fee. Some agents have found great success with this tool. Can be used as a quick-start strategy for a new or freshly relocated agent.
Personal Website: Make sure your site funnels targeted leads back to you. This can be a lifetime project that pays big dividends.
SBI websites have helped hundreds of real estate agents build real estate advertising websites for less than the price of a $400.00 yellow page ad. Take a quick look at this slideshow that reveals the proven 10-step system how anyone without technical computer skills can build a website to generate hundreds of monthly FREE real estate leads.
E-mailing to a list: “A modern version of the newsletter”
Interest Groups/Social Groups: All work and no play makes you a dull boy or girl, but no one ever said that business couldn’t be mixed with play.
Google/PPC: Pay per click, Adwords.....Go to Google and then go to"All the words" under advanced Search. In the space, enter the words "Google fast words".