Email Newsletter Marketing

When I first started learning about internet marketing, one thing hit me more powerfully than any other - for most businesses, email newsletter marketing is more important than their website. How did I come to this conclusion? By observing how the acknowledged internet marketing gurus operated.

Why Email Newsletter Marketing is so important

How many websites have you bookmarked and then never visited again? Most people have hundreds of one-visit bookmarks / favorites. And if your site is one of them, that doesn't do you a whole lot of good.

If, on the other hand, they signed up for your email newsletter, then you can continue to communicate with them. Through your email newsletter you can:

keep them up-to-date with new products and services
provide them with purchase incentives, limited time offers and members-only deals
ensure that you remain front-of-mind so that you are top of the list when they are ready to purchase
continue the marketing courtship - sales are rarely gained on first contact
develop a stronger relationship and reinforce the fact that you are a real live person and not a faceless corporation
Through time, you can use your list to market many new products - not just those that you produce yourself (in fact you may never market your own products!). And these products do not require your members to find another website. In other words, through your email newsletter marketing you are building your very own 'captive' market.

If you would like some tips and ideas on content and how to create email newsletters, click on the link.

Visit the email list building page for tips on recruiting members.

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