Ambush Marketing: Definition, Meaning, Strategies And Examples - PDF






Ambush Marketing Strategies: Advantages Disadvantages

The merits of practicing ambush marketing in any industry cannot be over-emphasized, because most people get interested in products through this. The simple word "ambush" is mostly associated with negative and aggressive procedures that even the government discourages. You may want to know the meaning of ambush marketing, and here it is;

SEE: 5 Viral Marketing Ideas & Techniques That Work

Ambush marketing ideas

Types of ambush marketing ppt
Ambush marketing is a marketing  used method which entails the company riding the coattails of an event but not paying for the sponsorship. Let us use the case of the Super Bowl as an example. Imagine Pepsi pays to be the main sponsor at the bowl, then if coke surrounds the stadium with adverts related to the event that Pepsi sponsored. Coke would get lots of publicity even without sponsoring the event.

READ: Developing Internet Marketing Strategies For Small Businesses

The merit is crystal clear, as Coke takes advantage of an event to increase traffic. The people that argue that this would be unethical are very wrong. Using events to promote one's product is ethical, and Pepsi the sponsor gets numerous privileges that Coke will not get.

DOWNLOAD: 20 Free Internet Marketing Tools For Small Businesses

The advantage of ambush marketing to the consumer is that it makes the competition fierce. And when the competition is fierce, the prices reduces as seen in common ambush marketing examples in India.

READ: 5 Examples of Marketing Strategies To Improve Sales In Business



Please Share it! :)

FOLLOW US

Facebook Twitter
Google+

Get 1000+ Business Ideas FREE!

Join 250,000+ people in over 50 Countries Who are Learning To Start Their Own Business Through PBI Blog & Download Our 1000+ Business Ideas Book Free!

Enter Your Email:

Delivered by FeedBurner