* Bulk SMS is a profitable business because it has an in‐built recurrent and passive income
* Simply owning a bulk SMS website doesn’t mean you own bulk SMS business
* There’s a difference between a website and a business
* Your failure is guaranteed in bulk SMS business if you lack basic business‐building skills
* Your success will be minimal if you don’t approach it strategically and as a business
* There are core skills needed to win in the bulk SMS business sphere in Nigeria
* You’ll end up being a me‐too bulk SMS provider in Nigeria if you don’t approach it from the standpoint of your strengths
* When you approach the business from the standpoint of your strengths you win in the marketplace without even fighting.