2. Expect the market to change over time; sometimes you can help it to change to reduce your production costs. For example, getting the customer to accept a smaller size.
3. Be smart – start small and then expand only if you are making money or if you can be sure that expansion will result in greater profits. Sometimes, expansion merely increases losses.
4. Keep records as recommended. Analyse and use your records continuously to help you evaluate your performance and make production as well as business decisions.
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